Since the first time I got into online marketing (early 2000’s) I gathered quite some online marketing links. From strategy to social. If you are looking into interesting sites with quality information check this page. My goal is to keep this page updated once per year.
This is just the starting point. So come back anytime and find more links when you return.
From Analysis to Strategy with Kaushik.
The first time I got into Kaushik’s work my jaw literally fell on the floor. The amount and quality Kaushik has given us is extraordinary. When you want to become an analysis ninja read his books (Analytics 2.0 and Analytics an hour a day). Don’t care about the old stuff, this is exactly what will make you understand modern analytics tools at a much deeper level. After all the theoretical stuff you will get a hands on approach for your analytical web projects. -> Kaushik
Mastering the SEO basics with Moz.
Moz must be the most well known SEO source of information on the web. They have an awesome tool (although I have never used it 😉 I learned a lot of the Moz Forum discussions. They have a very thorough Introduction to SEO -> Moz
Competitive insights and monitoring online growth from SEO and PPC
When you outgrow free tools and want a performance tool to analyse lots of data quickly you should definitely try Semrush. Before I went all in I tried to use the tool for free for a couple of queries. But off course if you really want to save time and not want to build a tool yourself you can get a subscription and receive massive amounts of data and insights.
Sometimes I hear people say €99 is a lot of money’ but this is only true when you throw it away. When you use the software everyday it will become a part of your business and you will love it. Today Semrush is a vital part of our agency. With the biggest keyword database globally, a thorough site audit and quality rank tracking up to local geography this tool is the Swiss Army Knife of digital marketing software.
You don’t have to believe me, try it out for yourself, you can get a free SemRush trial here!
Keep on top of your work
When you start out as a fresh internetmarketeer you have one or a few clients. Your calendar might do the job to stay on top of all the clients and campaigns you run. But I run multiple companies I have lots of partners, freelancers, employees on the payroll and we need to get the job done together. To stay on top of all of the communication there are multiple options.
There are multiple dimensions to project management; one thing is client communications, another is the actual project management and finally there are multiple dimensions that you can file under ‘account management. I do have multiple clients that have multiple brands/companies or multiple locations, franchises, … it get’s confusion to plan people on the projects, due dates, show the client what you are doing, etc.
Deals and Invoicing
For deals and invoicing I use Teamleader, it’s not flawless but it does what is needed. you can setup multiple departments and transform a deal to a project or invoice. We use time tracking and project management as well but we recently changed. For a good overview of what is in your sales pipeline and a smooth process from sales to invoice I really like it.
We use Microsoft Office 365 today because of the one-stop-shop offering. we use Slack as well as Asana and Trello, I used Clickup, Basecamp, … but I am already paying for 0365, so why paying for Slack to keep my messages after reaching the 10K limit? Today Microsoft Teams is much better than a year ago and it works well with Sharepoint. Today we give every client a Sharepoint website where they find the document, so they have full transparency on the project. And we communicate in Teams.
For projectmanagement I really like Trello, it’s intuitive and keeps you informed where your project is going to. The have a free plan, so check it out!
Realtime SEO monitoring with ContentKing
Having a website and making it rank in Google is one thing. Keeping it there is a different ball game, especially if you monitor multiple websites, or hundreds 😉 When I first ran into Contenting I was flabbergasted, I used other tools that monitored did the same thing, but either they where limited in functionality or they where not as precise. Getting errors that are no errors or are gone when you check them is not fun when you are busy. Meet ContentKing. Go check it out for sure!
Moving fast forward in Digital.
When you have the basics right you might want to move to a more higher level, these links offer some world class blogs:
Google might need some structure.
Google has many information on different fronts. Let’s bring some structure in the Google clutter. Imagine going to a blank homepage where you need to search for everything you don’t even know you need. (Yes, pun intended)
- Think with Google
- Consumer Barometer
- Google Trends
- Do you need an SEO? (check links on top of the page -> SEO starter guide)
I will certainly add more links in the future here.